The Best Lens Directories

Some of the best places to get backlinks to your lenses are directories. These are websites that collect and categorize links to other websites, and there are a growing number of directories specifically tailored to Squidoo Lenses.

I have been assessing the relative merits of these Squidoo directories, and I have put together this review of the best ones for your lenses. The ones I’ve listed here have been proven to provide backlinks, and will pass PageRank and maybe even a little traffic.

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Give Your Squidcasts More Legs

SquidCastSquidcasts. These are short messages that you can send out from your lens, and they will be seen by anyone who has favorited your lens, or joined your fan club. To see the squidcasts from the lenses and Lensmasters you have subscribed to, you have to visit the Favorites tab on your dashboard.

On their own, this is about as exciting as they get.

But here at SquidUtils, the messages that you cast can do so much more, and reach out many more people (and search engines)…

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Making the Most of Squidoo Tags

When you create a new lens, the creation wizard asks you for one Primary Tag, and three other tags. When you edit your lens, you can add more tags to the list – up to 40. Knowing what tags do will help you figure out the right ones for your lens.

Tags help Squidoo choose the right lenses whenever someone uses the internal Search facility, but tags aren’t the only it factor uses. Squidoo’s search tool also uses the text from within the lens itself too, so if yours contains a particular phrase then it’ll appear in a search for that phrase.

The Discovery Tool directly connects lenses that share the same tags, which is much better than indirect linking via tag pages. These appear in the blue box immediately after the lens Introduction, with the title ‘Explore related pages’. This can result in a dozen or so links to your lens from other lenses.

The Primary Tag has more weight than the regular tags for searches, so make sure you use your main keyphrase (not your title!). For more details, see the previous blog post How To Pick Your Primary Tags.

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How to Use Your Lensmaster Feed

One of the oldest tools here at SquidUtils is the Lensmaster Feeds. These are RSS Feeds that contain links to all of your lenses (or groups). These are perfect for syndicating – which will result in many websites linking directly to your lenses. And the great thing is, as you build new lenses, they will automatically appear on all the sites that are publishing your feed.

If you are a frequent user of these feeds, you may notice that your primary Lensmaster feed is now provided directly by Squidoo, and not from SquidUtils any more. But don’t worry, all of your links to the old feeds will be redirected, and all previous syndications will continue to work.

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