SquidUtils Directory – Showcasing YOUR Lenses

Featuring lenses from SquidooNestled at the back of SquidUtils.com is a lens directory, which features lenses in a hierarchy of categories and tags. What makes this directory different from others is that is grows automatically, including new lenses that it finds. Today it has a little over 23,000 lenses.

How does it work? Well, the key is in the Primary Tag. Whenever SquidUtils finds a group of lenses in the same category and with the same primary tag, it creates a page in the directory. For example, Harry Potter in Books.

A lot of lenses (over 90%) are not featured, often because they use the lens title as their primary tag but no other lenses do. Get your lenses featured by either picking a primary tag that is already featured, or by picking a new unique tag and adding it to 3 or more of your lenses.

To help you figure out the best primary tag to use, the Advanced Dashboard has a new feature – login and look up in the top right corner, and you’ll see a link that lets you sort by Primary Tag. You’ll be able to quickly see which lenses use the same tag, and which of those tags are featured in the directory.

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How To Pick Your Primary Tags

Originally posted on SquidU Forum as The Importance of Primary Tags.
This post was published on April 21st, 2008 and updated on July 23rd, 2009.

The Primary Tag is the first tag you are asked to define when creating your new lens, and it is an often misunderstood and poorly utilised by many Lensmasters. Admittedly, it doesn’t seem do a whole lot, but there are some important points you should know.

Over half of the lenses on Squidoo have poorly chosen Primary Tags!

It is important for Lensmasters to choose good keywords for their Primary Tag, as it can have a significant effect on the ranking of the lens. Every appearance of the Primary Tag on your lens adds weight to that key phrase on your lens, as well as creating a relevant link from the tag page.

More importantly (and relatively recently), the tag page gives priority to lenses that use that tag as their Primary Tag, listing them before all of the other lenses. This means that for one well chosen tag, your lens will get the prime spot on the tag page.

There is also the lens directory here at SquidUtils, which automatically collates lenses by Primary Tag. Only those tags that have 3 or more good lenses under them will be featured, so there’s another reason to pick yours carefully.

Here are some tips to help you pick the right keywords:

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The Best Lens Directories

Some of the best places to get backlinks to your lenses are directories. These are websites that collect and categorize links to other websites, and there are a growing number of directories specifically tailored to Squidoo Lenses.

I have been assessing the relative merits of these Squidoo directories, and I have put together this review of the best ones for your lenses. The ones I’ve listed here have been proven to provide backlinks, and will pass PageRank and maybe even a little traffic.

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