SquidUtils Directory – Showcasing YOUR Lenses

Featuring lenses from SquidooNestled at the back of SquidUtils.com is a lens directory, which features lenses in a hierarchy of categories and tags. What makes this directory different from others is that is grows automatically, including new lenses that it finds. Today it has a little over 23,000 lenses.

How does it work? Well, the key is in the Primary Tag. Whenever SquidUtils finds a group of lenses in the same category and with the same primary tag, it creates a page in the directory. For example, Harry Potter in Books.

A lot of lenses (over 90%) are not featured, often because they use the lens title as their primary tag but no other lenses do. Get your lenses featured by either picking a primary tag that is already featured, or by picking a new unique tag and adding it to 3 or more of your lenses.

To help you figure out the best primary tag to use, the Advanced Dashboard has a new feature – login and look up in the top right corner, and you’ll see a link that lets you sort by Primary Tag. You’ll be able to quickly see which lenses use the same tag, and which of those tags are featured in the directory.

Continue reading “SquidUtils Directory – Showcasing YOUR Lenses”


How To Pick Your Primary Tags

Originally posted on SquidU Forum as The Importance of Primary Tags.
This post was published on April 21st, 2008 and updated on July 23rd, 2009.

The Primary Tag is the first tag you are asked to define when creating your new lens, and it is an often misunderstood and poorly utilised by many Lensmasters. Admittedly, it doesn’t seem do a whole lot, but there are some important points you should know.

Over half of the lenses on Squidoo have poorly chosen Primary Tags!

It is important for Lensmasters to choose good keywords for their Primary Tag, as it can have a significant effect on the ranking of the lens. Every appearance of the Primary Tag on your lens adds weight to that key phrase on your lens, as well as creating a relevant link from the tag page.

More importantly (and relatively recently), the tag page gives priority to lenses that use that tag as their Primary Tag, listing them before all of the other lenses. This means that for one well chosen tag, your lens will get the prime spot on the tag page.

There is also the lens directory here at SquidUtils, which automatically collates lenses by Primary Tag. Only those tags that have 3 or more good lenses under them will be featured, so there’s another reason to pick yours carefully.

Here are some tips to help you pick the right keywords:

Continue reading “How To Pick Your Primary Tags”


How To Search for Lenses and Groups

Searching for Squidoo lenses on a search engine can be a real pain sometimes, as the results are very often filled with non-content pages. Finding the best groups for your lens to join can also be very tricky.

SquidUtils provides two custom searches (powered by Google) that are optimised to only return the searches that you want to see. Click on the ‘Squidoo Search‘ link on the homepage, and enter the keywords you wish to find.

search toolbarThis functionality can also be found on the browser toolbar for Lensmasters »
Simply click on the down arrow next to the search icon to select lenses or groups, and type in a search query.

For advice on finding the right groups to join, visit A Lensmaster’s Guide To Groups.


Relevance is Key!

One of the most common pieces of advice these days seems to be “write good, unique content”. While this is true, there’s a word that I seem to use a lot in my forum posts: “relevance”.

Why? Search engines love to make associations between ‘things’ that are related – this is how they work. Ultimately, they associate your search query with a web page that is related to it. They do this by finding similarities between words on a web page, and in the links to a web page.

So, how can you make your lens have “relevance”? Continue reading “Relevance is Key!”