Originally posted on SquidU Forum as The Importance of Primary Tags.
This post was published on April 21st, 2008 and updated on July 23rd, 2009.

The Primary Tag is the first tag you are asked to define when creating your new lens, and it is an often misunderstood and poorly utilised by many Lensmasters. Admittedly, it doesn’t seem do a whole lot, but there are some important points you should know.

Over half of the lenses on Squidoo have poorly chosen Primary Tags!

It is important for Lensmasters to choose good keywords for their Primary Tag, as it can have a significant effect on the ranking of the lens. Every appearance of the Primary Tag on your lens adds weight to that key phrase on your lens, as well as creating a relevant link from the tag page.

More importantly (and relatively recently), the tag page gives priority to lenses that use that tag as their Primary Tag, listing them before all of the other lenses. This means that for one well chosen tag, your lens will get the prime spot on the tag page.

There is also the lens directory here at SquidUtils, which automatically collates lenses by Primary Tag. Only those tags that have 3 or more good lenses under them will be featured, so there’s another reason to pick yours carefully.

Here are some tips to help you pick the right keywords:

Continue reading “How To Pick Your Primary Tags”