Google Analytics comes to Squidoo!

Here is some news that is sure to delight all you stats junkies: Squidoo integrates Google Analytics for Lensmasters. By this I mean properly integrated, with all that yummy Javascript goodness that we haven’t had until now. Why is this so exciting? Well, for two main reasons:

  1. There’s a single place on set it up, and it automatically appears on all lenses (as well as your profile, trophies and other pages).
  2. You get the full set of available statistics, much more than with the old image based trackers, including: search engines, keywords, referrers, bounce rates, length of visit, click events and much much more.

For more information about this, read How to Track Lenses with Google Analytics. There is also some additional tips on how to get the most out of GA, and how to interpret the results.

Now for some specific advice for Lensmasters looking to transition their stats:

Continue reading “Google Analytics comes to Squidoo!”


Improved Tag Pages at Squidoo


Recently, Squidoo updated their tag pages to be more useful to visitors and search engines.

If you’re not familiar with tag pages, these are pages that list lenses that use a particular tag. Have a look at the Lensography tag page for an example. There are hundreds of thousands of tags on Squidoo, providing an additional method of navigating and linking between related lenses.

Here’s a summary of the main improvements:

  • 20 lenses are displayed (it used to be only 10), with snippets from the Introductions. This will make the tag pages a lot more ‘content rich’, which the search engines will appreciate. The title of the page is also improved.
  • Priority is given to the lenses that use the tag as their primary tag, so that those lenses will be listed first, followed by the other lenses that use that tag. This means it’s more important than ever to pick a good Primary Tag.
  • Tag pages link to other related tag pages, based on the lenses that use them. This provides the perfect system for navigating through the tags to find the right ones to add to your lens. But, remember: less is more when it comes to tags, so choose your tags wisely – limit yourself to just 10 – 15.
  • Finally, in stark contrast to my sensational post this time last year, tag pages are once again indexable by search engines. As a result, your lenses will get a share of the PageRank and search traffic that these pages get. With any luck, this will also boost the overall authority and traffic to Squidoo.

In other news: Continue reading “Improved Tag Pages at Squidoo”


New Tools for Squidoo Lensmasters

If you don’t already know, the prime purpose of SquidUtils is to provide tools and utilities for Lensmasters. You can get a summary of what’s on offer here by reading the post Welcome to SquidUtils, and then come back here to catch up with what’s new.

In recent weeks, I have been building some new tools, and they range from the useful, through kinda nifty, to simply awesome. It wasn’t until today I realised how many I had ‘sitting on the shelf’, so I thought I should get them out for Lensmasters to try.

Health-Check: This was mentioned at the end of my previous post, where I talked about large percentage of lenses that were not optimised for their keywords. The Lens Health-Check Tool will automatically assess your lens, and give advice on where you could improve it. It is still technically in Beta, and there is some functionality yet to be programmed into to it, but I wanted people to be able to benefit from it.

Amazon RSS Feeds: This is actually an old tool, which is was a little tricky to use unless you’re already an expert with Amazon’s affiliate program. It basically allows you to dynamically embed Amazon products directly into your lens, selected by Category, Listmania or ASIN. Finding the ‘browse node’ ids for a particular category was never easy, but the Amazon Feed Generator now has an integral node browser, that lets you drill down to the one you need.

But that’s not all of them – there’s more…
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4 Out Of 5 Lenses Have Poor Health!

I have analysed almost 70 thousand lenses at Squidoo by 2,250 Lensmasters, and I’ve identified a number of issues that common to a staggering 80% of these lenses. Some of these issues are preventing the lenses from ranking well in the Search Engines, and many Lensmasters have posted to the forums complaining about a lack of traffic.

Here is an overview of the issues I have found, and how Lensmasters can fix them.

Issues with 80% of Squidoo Lenses

Continue reading “4 Out Of 5 Lenses Have Poor Health!”