- There’s a single place on set it up, and it automatically appears on all lenses (as well as your profile, trophies and other pages).
- You get the full set of available statistics, much more than with the old image based trackers, including: search engines, keywords, referrers, bounce rates, length of visit, click events and much much more.
For more information about this, read How to Track Lenses with Google Analytics. There is also some additional tips on how to get the most out of GA, and how to interpret the results.
Now for some specific advice for Lensmasters looking to transition their stats: