Spreading the Social Butter

A couple months ago, Seth Godin wrote a blog post about critical mass, and how it applies to social networking. There was this particular paragraph that resonated with me:

“If you have a presence on twitter, squidoo, blogs, facebook, myspace, linkedin and 20 other sites, the chances of finding critical mass at any of them is close to zero. But if you dominate, if you’re the goto person, the king of your hill, magical things happen. One follower in each of twenty places is worthless. Twenty connected followers in one place is a tribe. It’s the foundation for building something that matters.”

With every new social network that crops up on the Internet, there comes yet another opportunity to register your name (or pseudonym) and go hunting for your ‘friends’. Yet another user interface to master. One more platform to learn. Subtly different netiquette from the other sites. Is it really worth it?

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