Squidoo Lenses by Chris_Jenkinson - Feed Preview

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1. Advertising Online The PPC vs CPM Debate
Advertising Online The PPC vs CPM Debate
Unlike organic search engine optimization, they require payment to search engines in return for highly visible links. Here we take a look at the differences between PPC and CPM and evaluate the advantages and disadvantages of each form of advertising. Each method can have different benefits to t...
Business & Work - Wed, 10 Sep 2014 17:48:08
2. How To Market A Taxi Business
How To Market A Taxi Business
The taxi industry is a very competitive but potentially very lucrative area to be in. But unlike the vast majority of industries, there is a strange desire in the taxi world to cater for as many different customers as possible. Here we take a look at a few tips to ensure your taxi firm stands o...
Business & Work - Wed, 10 Sep 2014 17:46:16
3. Downsizing Companies and Outplacement
Downsizing Companies and Outplacement
When a company needs to downsize, their efforts to find a job for the employees that are surplus to requirements is known as outplacement. The downsizing company will usually outsource these efforts to specialist consultancy firms who do most of the leg work and in principal it is a courteous ge...
Business & Work - Wed, 10 Sep 2014 17:50:25
4. Google's Golden Triangle
Google's Golden Triangle
Google's Golden Triangle is the place for all website owners to aspire to. The Golden Triangle is said to be located in the top left-hand corner of Google's first page of search results - it's the area your eyes are naturally drawn towards.
Internet - Wed, 10 Sep 2014 17:50:26
5. What Is Viral Marketing?
What Is Viral Marketing?
'Going viral' is a term used a lot to describe the latest internet sensation. Here we take a look at how companies can and have used what is known as viral marketing to enhance their brand and advertise their products or service.
Business & Work - Wed, 10 Sep 2014 17:48:45
6. International Marketing
International Marketing
Are you thinking of taking your company into new territories? Perhaps you're aiming at Europe, or further afield? Marketing your business internationally comprises a number of elements which need to be taken into consideration.
Business & Work - Wed, 10 Sep 2014 17:48:06
7. How To Choose A Good SEO Consultant
How To Choose A Good SEO Consultant
Hiring an SEO consultant can make a real difference to your company website's search engine rankings and visitor numbers. But you shouldn't rush into hiring anyone: vet each potential consultant thoroughly to make sure you are getting a genuine expert.
Business & Work - Wed, 10 Sep 2014 17:48:09
8. Luxury Fitted Kitchens
Luxury Fitted Kitchens
Choosing the right fitted kitchen for your purpose, lifestyle and personality is essential. Family person, Entertainer, Cook - which type are you? Thinking about what you want from your new kitchen can be a big step towards deciding on what the design should entail. These days there are so many c...
Home & Garden - Wed, 10 Sep 2014 17:48:04
9. Writing Winning Sales Copy
Writing Winning Sales Copy
After the headline your call to action is arguably the second most important element of your sales copy. Whether you are writing sales copy for a website, squeeze page, or direct mail campaign, spending time crafting a dynamic call to action will result in better conversion rates, leading to mor...
Business & Work - Wed, 10 Sep 2014 17:46:16
10. How To Start An E-Commerce Business
How To Start An E-Commerce Business
E-commerce businesses are relatively quick to set up, can be cheap to market and allow you to tap into a potentially global customer base. If you are setting up an e-commerce business you will quickly learn that this requires a certain strategic approach. If you want to grow your business online ...
Internet - Wed, 10 Sep 2014 17:46:16
11. How To Use LinkedIn's Revamped Company Pages To Grow Your Business
How To Use LinkedIn's Revamped Company Pages To Grow Your Business
LinkedIn's latest initiative - its redesigned 'Company Pages' - is helping more businesses to showcase their products and services, attract great talent and get their marketing messages in front of potential buyers. Might this free promotional opportunity be suitable for your company?
Business & Work - Wed, 10 Sep 2014 17:50:26
12. Create A First Class Mailshot To Win More Custom
Create A First Class Mailshot To Win More Custom
In an increasingly digitally-obsessive age, using traditional mailshots to carry your marketing messages can reap excellent rewards for your business. As many companies don't bother with a traditional postal letter relying on email marketing, the receipt of a posted letter or brochure can be see...
Business & Work - Wed, 10 Sep 2014 17:48:08
13. Starting An Ecommerce Business
Starting An Ecommerce Business
If you're setting up an online store from scratch, you'll need ecommerce solutions that align with your goals beautifully. For starters, you'll want a content management system you can freshen up in an instant. And you'll want a website that's bespoke so you stand out from your competitors - not...
Business & Work - Wed, 10 Sep 2014 17:48:45
14. Ready To Make The Leap From Ordinary Business To Big Income Business
Ready To Make The Leap From Ordinary Business To Big Income Business
If you are ready to make the leap from ordinary business to big income business you will need to adopt a marketer's mindset. If you can embrace 'the marketer's mindset' then chances are you'll be streets ahead of your closest competitors, who will continue to view themselves as 'doers' of their ...
Business & Work - Thu, 11 Sep 2014 05:55:32
15. How To Take An Existing Retail Business Online
How To Take An Existing Retail Business Online
If you already have a 'bricks and mortar' business then taking your business online could benefit you in many ways - creating more awareness of your brand - and more sales - but it's worth weighing up the pros and cons before deciding whether or not to take the plunge.
Internet - Thu, 11 Sep 2014 05:57:47
16. What's A Squeeze Page? And Do I Need One?
What's A Squeeze Page? And Do I Need One?
A squeeze page is an essential requirement for today's Internet marketers looking to build their lists. Even if you already have a business blog, creating a dedicated squeeze page to capture leads could improve your visitor conversion rates dramatically.
Internet - Wed, 10 Sep 2014 17:48:09
17. Ten Top Tips For Website Design
Ten Top Tips For Website Design
With over 360 million websites on the internet today it is hard to stand out from the crowd. But there are several standard practice design elements you can make sure you include in your website design to give you the best chance of internet success. Here are ten tips for website design, particu...
Internet - Wed, 10 Sep 2014 17:48:09
18. Using Twitter To Promote E-Commerce Websites
Using Twitter To Promote E-Commerce Websites
Twitter is an increasingly popular tool for online businesses. For the E -commerce business owner it offers a free, simple and relatively informal way to raise awareness of your products, make new contacts and get valuable industry information.
Internet - Wed, 10 Sep 2014 17:50:26
19. Increasing Your E commerce Website Conversation Rates
Increasing Your E commerce Website Conversation Rates
Website traffic is not the be all and end all when it comes to e commerce websites; as well as getting relevant and valued visitors through great optimization what is just as important is converting this traffic into sales. Here are a few ideas of what could help to convert more visitors into sales.
Internet - Thu, 11 Sep 2014 05:59:47
20. 6 Top Tips For Using Online Video To Promote Your Business
6 Top Tips For Using Online Video To Promote Your Business
In spite of YouTube's popularity, online video as a sales and marketing tool for businesses is still a relatively under-exploited concept. The sheer popularity of YouTube: currently 490 million users worldwide, generating an estimated 92 billion page views per month, demonstrates that online vid...
Business & Work - Wed, 10 Sep 2014 17:48:09
21. Showing Customers The Way To Your Business
Showing Customers The Way To Your Business
In this tough economic climate, it's all about making your business stand out from the competition. Your friendly online sign maker can offer an exciting range of innovative products designed to increase your visibility. If you are in business and you are looking to gain more customers it is ab...
Business & Work - Wed, 10 Sep 2014 17:48:09
22. Why Is My Business Struggling To Grow?
Why Is My Business Struggling To Grow?
From time to time a business can start to find sales drop off or if you are a new business it could be the challenge of increasing sales. If you are struggling to grow your business there could be many reasons for this. Here we look at some of the more common explanations for a company failing ...
Business & Work - Wed, 10 Sep 2014 17:46:16
23. Self-Catering Holidays Scotland
Self-Catering Holidays Scotland
There are loads of self catering type holidays available in Scotland, from cottages, to camp sites, to lodges to just somewhere to park your caravan. Here I'd like to concentrate on one part of Scotland - Loch Ness and explore some of the holiday activities you could choose to do whilst staying c...
Holidays & Celebrations - Thu, 11 Sep 2014 05:57:47
24. Could Introducing A Loyalty Scheme Work For Your Business?
Could Introducing A Loyalty Scheme Work For Your Business?
One of the major reasons customers decide to take their business elsewhere, is because of the perceived indifference of the retailer or supplier. Introducing a loyalty scheme can help your business retain more customers and prevent them being poached by your competitors.
Business & Work - Wed, 10 Sep 2014 17:48:09
25. How To Get Sales Leads From Your Blog
How To Get Sales Leads From Your Blog
It's easy to start a business blog full of enthusiasm then run out of steam after a few months. How many websites do you see with 'Blog' in the navigation and when you click on the page it either has some very old information or quite often a 'Coming Soon' message! With a few sound ideas and a p...
Business & Work - Wed, 10 Sep 2014 17:48:45
26. Can Twitter Help My Business?
Can Twitter Help My Business?
Companies and businesses using Twitter for business today are discovering that it really can make a difference. Whether it's getting new business contacts, learning valuable information or promoting your products, it's really worth investigating the possibilities.
Internet - Wed, 10 Sep 2014 17:46:16
27. Infographics
Infographics
Infographics ("information and graphics") have taken the internet by storm. These highly-sharable concepts are perfect for virtually every kind of business and are a great way to spread the word about your products and services and to get your brand under the social media radar. It is much easier...
Business & Work - Wed, 10 Sep 2014 17:48:09
28. SEO For Mobile Phones
SEO For Mobile Phones
Mobile internet access is becoming increasingly popular and, to cope with the demand, more and more webmasters are building dedicated mobile sites. There are a number of differences in the way a mobile site should be set up to optimise for search engine trawlers. Below as well as exploring mobile...
Internet - Wed, 10 Sep 2014 17:48:10
29. Creating A Superior Online Shopping Experience For Your Customers
Creating A Superior Online Shopping Experience For Your Customers
You'll know there are certain shops on the high street you'll avoid. This can be due to not the right products you want or it could be, products are difficult to find, the changing rooms are always locked, the staff aren't interested, you don't like their refund policy or countless other reasons....
Business & Work - Wed, 10 Sep 2014 17:48:09
30. Indian Classical Instruments
Indian Classical Instruments
There are literally hundreds of variations of Indian classical instruments used in Hindustani classical music that derives from the North of India, and Carnatic music from South India. While most of us will have heard of the sitar, these lesser known instruments are favoured by classical musician...
Music - Wed, 10 Sep 2014 17:50:26
31. Visit the Forests of Scotland
Visit the Forests of Scotland
Scotland is home to some of the most spectacular scenery in all of the British Isles. Scotland is the northern part of the British Isles and is famous for its history steeped in clans and battles against the English and became world famous with the Hollywood blockbuster Braveheart. The forests th...
Holidays & Celebrations - Wed, 10 Sep 2014 17:46:16
32. Planning A Successful Trade Exhibition
Planning A Successful Trade Exhibition
Attending an industry exhibition can help your company win new business contacts and showcase your products and services to key decision makers within your industry sector. To get it right, you need to plan everything well in advance and make sure your objectives are clear from the very beginning.
Business & Work - Wed, 10 Sep 2014 17:48:45
33. Could Google Remarketing Help You Turn More Browsers Into Buyers?
Could Google Remarketing Help You Turn More Browsers Into Buyers?
Google Remarketing is an innovative way to turn more browsers into buyers. People leave websites for all sorts of reasons, but the fact that they have visited your retail site or online store in the first place means they are close to making that purchasing decision. Make sure your visitors buy...
Business & Work - Wed, 10 Sep 2014 17:50:26
34. Make Learning English Fun For Kids
Make Learning English Fun For Kids
It can be hard to get a child to concentrate on learning something new, so to encourage them it helps if you can make the experience fun. If you want your child to learn English, try and turn it into a game and think of things they will enjoy to help engage their mind.
Education - Wed, 10 Sep 2014 17:48:45
35. Inbound Marketing For Your Business
Inbound Marketing For Your Business
Marketing techniques that persuade potential customers to visit your site or use your company by offering them something they value are known as 'inbound marketing'. Studies suggest that inbound marketing is far more effective than traditional advertising. Here we've detailed how you might start...
Business & Work - Wed, 10 Sep 2014 17:50:27
36. Property Investment Advice For Buy To Let Clients
Property Investment Advice For Buy To Let Clients
If you're a buy to let investor or thinking of becoming a buy to let investor you could benefit from property investment advice from a leading property planning and development specialist. Whether you are considering or already own single occupancy residences or multi-occupier dwellings, identify...
Business & Work - Wed, 10 Sep 2014 17:46:17
37. Intellectual Property
Intellectual Property
If you are launching a business start-up it is vital that you check that the domain name you require is available to register, along with any Intellectual Property rights you may wish to apply for such as a Trade Mark or Design Registration.
Business & Work - Wed, 10 Sep 2014 17:48:45
38. Choosing Effective Keywords
Choosing Effective Keywords
Anyone that has researched into the SEO field or considered pay per click advertising will know that keywords are an integral part of internet marketing. A keyword is the search word or phrase someone enters into a search engine search box to find relevant websites to their search. Here we've ta...
Internet - Wed, 10 Sep 2014 17:46:17
39. How To Improve Sales When Times Are Tough
How To Improve Sales When Times Are Tough
When sales are slow and the economic outlook is gloomy, it may be time to adjust your company's marketing strategy to stay afloat. Quite often there can be quite simple ways to generate more business and for most business owners it is not having the time to think outside of the business that can ...
Business & Work - Thu, 11 Sep 2014 01:32:16
40. Choosing The Right Professional Fire Alarm Installers For Your Home Or Business
Choosing The Right Professional Fire Alarm Installers For Your Home Or Business
Choosing the right fire alarm installer for your home or business is a major consideration which should not be taken lightly. Make sure you ask the right questions and check references before deciding on the right company for you. Don't let your home or business become a casualty of fire, seek ...
Home & Garden - Wed, 10 Sep 2014 17:50:28
41. Does It Really Matter If My Business Website Is not On Google Page One?
Does It Really Matter If My Business Website Is not On Google Page One?
Some businesses are under the illusion that it doesn't matter where their website ranks on Google. The fact is, potentially huge rewards await those who achieve Google Page One status, including increased visibility within all the search engines, more potential customers and an enhanced reputation.
Business & Work - Wed, 10 Sep 2014 17:46:18
42. The Five Most Enchanting Scottish Castles
The Five Most Enchanting Scottish Castles
The Scots are famous for a number of things - golf, whisky, magnificent highland scenery - but no trip north of the border is complete without a visit to one of her many splendid castles. Here we take a look at five of the most enchanting in all of Scotland.
Holidays & Celebrations - Wed, 10 Sep 2014 17:48:09

Updated: Mon, 24 Jul 2017 21:57:01 GMT -

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