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1. Telemarketing Pros and Cons
As the economy has gone deeper into recession, more companies are looking into telemarketing as a way of lead generation.
There are however good points and bad points to telemarketing - lets put some thoughts together as to the up sides and down sides of using telemarketing:
Up sides of telemar...
2. Marketing For Architects
Business & Work - Thu, 11 Sep 2014 23:32:26
Architects are in a difficult climate currently, with the construction sector being in recession this spills down to many architectural practices.
Normally very busy many are looking at ways to generate new enquiries due to many projects being put on hold (due to clients delaying for payment iss...
3. B2C telemarketing
Business & Work - Thu, 11 Sep 2014 23:36:25
B2C telemarketing is calling people at home.
That is all it is, nothing more. Telemarketing companies would work for clients that need to sell to homeowners and call up homeowners to sell such products.
This could be life insurance, and the process would be as follows:
1/ The life insurance co...
4. Healthcare Sales Training
Business & Work - Thu, 11 Sep 2014 23:32:29
The healthcare sector has thousands of businesses within it. Many of these healthcare companies have sales teams and as such, there are many training needs.
From the hundreds of sales training companies around the UK, not too many have healthcare marketing or medical sales experience. Many have ...
5. Electronics Marketing
Business & Work - Thu, 11 Sep 2014 18:53:52
Overview Of The Electronics Industry
The UK electronics industry has suffered in recent years with the way the global shift in manufacturing has been going. With many global firms now engaging in lean manufacturing and global sourcing; much of the electronics manufacturing in the UK has moved to...
6. Choosing A Telemarketing Company
Business & Work - Thu, 11 Sep 2014 23:34:49
In the UK there are hundreds of telemarketing companies ranging from freelancers to call centers.
Choosing the right one would depend on a number of factors:
>How much calling you are looking for - 1 day a week, 10 people calling 5 days a week etc.
>What sort of calling are you looking for - Le...
7. Crisis PR
Business & Work - Fri, 12 Sep 2014 03:24:37
Crisis PR is all about reacting to a problem.
It may not be that a bomb has gone off in the factory, or the shop has burned down, or someone has shot the head honcho - but if issues happen then there needs to be a reaction.
From time to time, many businesses do run into issues:
There is a fire...
8. SEO For Construction Companies
Business & Work - Fri, 12 Sep 2014 03:25:23
The construction industry in the UK is struggling due to the recession; as such many construction firms are looking at how to reinvent themselves.
Historically the construction industry as a whole has not done much in the way of marketing. Most construction companies now do have websites in plac...
9. Healthcare Exhibitions
business-and-work - Thu, 25 Jul 2013 09:39:35
The healthcare industry has a wide number of exhibitions and events occurring throughout the year both in the UK and overseas.
Despite the economic downturn heathcare events are still occurring and are still a major source of advertising and marketing activity.
There are a wide number of exhibi...
10. Taxi Marketing
business-and-work - Wed, 24 Jul 2013 10:52:18
Taxis have been around for centuries, in fact it is still a legal requirement for Hackney Carriages (the black cabs) to carry a bail of hay in the boot.
The UK boasts tens of thousands of taxis weaving in and out of the streets.
The original 'Hackney Carriage' licence dates back to 1662 but the...
11. Medical Marketing And Advertising
business-and-work - Wed, 24 Jul 2013 10:44:23
Medical companies cover a wide variety of services ranging from direct medical services, medical equipment, medical recruitment, medical delivery services, R&D plus many others.
The UK medical industry is under pressure to find cost savings, as the government seeks to find cost savings the press...
12. Marketing For Renewable Energy Companies
business-and-work - Wed, 24 Jul 2013 10:43:19
The renewable energy industry is a massively growing sector, with it being so diverse new companies are regularly starting up.
The mainstream renewable sectors would be:
Due to the governments push on global warming, energy conservation and cost re...
13. Healthcare Telemarketing
business-and-work - Wed, 24 Jul 2013 10:39:40
The heathcare industry is quite unique; unlike any other healthcare companies have their own culture and way of working.
Telemarketing is used by many healthcare companies for lead generation and selling their products and services.
The problem for many healthcare companies is trying to find pr...
14. UK Website Designers
business-and-work - Wed, 24 Jul 2013 10:38:19
The UK has a wealth of website design experience.
There are well over 10,000 website designers in the UK, ranging from freelancers and college graduates, to global web design agencies that work with blue chip companies around the world.
If you are looking for a website designer then there are a...
15. Construction PR
internet - Wed, 24 Jul 2013 10:32:58
Many construction companies in the UK are considering alternative forms of marketing.
However marketing can be an expensive process, especially for businesses that have not done any construction marketing in the past it can be daunting.
Being an industry that historically has done little market...
16. Construction Exhibitions
business-and-work - Wed, 24 Jul 2013 10:31:23
The construction industry currently is facing major problems both in funding from the government but also in investment from private businesses.
This combined shortfall is having a knock on effect to the events and exhibitions industry.
The problem is two fold; partly with the exhibitors themse...
17. Construction Promotional Gifts
business-and-work - Wed, 24 Jul 2013 10:28:36
Construction companies use promotional gifts for a range of promotional gifts depending on their application and need.
Due to the down turn in the construction sector, many businesses are opting not to use promotional gifts as much and reduce the times that they may be used.
Exhibitions and Eve...
18. Construction Sales Leads
business-and-work - Wed, 24 Jul 2013 10:27:36
The construction industry is based around businesses working for each other and building things.
However before any building work can start, planning permission need to be requested and granted.
When a company wants to build something (be it an extension, a new hotel, a hospital) they need to a...
19. Websites For Construction Companies
business-and-work - Wed, 24 Jul 2013 10:26:27
The UK construction industry is still quite behind the times when it comes to websites and using the internet.
Many construction companies do not actually have a computer on site and as such, are badly out of date with the rest of the world.
There are many construction companies that cannot hav...
20. Marketing For Legal Companies
business-and-work - Wed, 24 Jul 2013 10:25:25
The legal sector in the UK is doing well (depending on your perspective of 'doing well') considering the struggles that many industries face with the current recession.
Partly due to the rise in overall crime figures, and the boom in population numbers, the need for legal support and services ha...
21. Eco Marketing
business-and-work - Wed, 24 Jul 2013 10:24:09
Over the last 100 years, technology has moved on in leaps and bounds in terms of technology and industrial might. From the boom years of the industrial revolution businesses have been in an arms race to make more, make bigger and make better.
In the 21st Century, little has changed, as companies...
22. Sales Training Advice
business-and-work - Wed, 24 Jul 2013 10:23:00
Sales training companies come in all shapes and sizes, from small freelancers (maybe ex sales managers that have decided to go it alone) up to large well organised training businesses that have offices dotted around the UK.
Finding the right sales training company can therefore be quite a time c...
23. Making An Exhibition A Success
business-and-work - Wed, 24 Jul 2013 10:21:52
If you are due to attend an event, the worst thing you can do is to just turn up with a smile and some promotional pens.
Half of the success of the event is done before the event.
Simple, if you can ensure that you get lots of people excited about your event, and looking forward to meetin...
24. UK Brochure Designers - Find The Right Designer
business-and-work - Wed, 24 Jul 2013 10:20:50
Around the UK there are hundreds, thousands of brochure designers ranging from small design studios in the sticks, up to top London branding companies working for global business.
Choosing the most suitable designer therefore could be difficult, as all agencies are different, different experienc...
25. Marketing For Automotive Companies
arts-and-design - Wed, 24 Jul 2013 10:18:54
The UK automotive industry has changed a lot since it began in the UK back in 1885 when Fredrick Simms became friends with Gottlieb Daimler first applied for patents for the UK's first high speed petrol engine.
Through the boom years of 1900's companies such as Rolls Royce, Austin Martin and The...
26. Marketing For Charities
business-and-work - Wed, 24 Jul 2013 10:17:42
Charitable organisations based on their setup, need to use marketing in order to generate interest from UK residents.
Many of the larger charities (Oxfam, RSPCA etc.) spend vast sums on their marketing campaigns. There is questioning based around this as donors do not like the idea that from eac...
27. Rail Industry Marketing
business-and-work - Wed, 24 Jul 2013 09:39:35
The rail industry is wide and diverse covering a wide range of businesses (rail operators, manufacturers, support companies, stations, track production and maintenance etc.) all of which contribute to our national rail network.
The industry has suffered in the last 50 or so years as more and mor...
28. Choosing An Exhibition Stand Designer
business-and-work - Wed, 24 Jul 2013 09:38:20
The UK has a wide number of exhibition companies offering all sorts of exhibition support services, from stand design, organisation, storage, setup, management etc.
Despite the UK economy struggling and many exhibitions being canceled (due to lack of foot flow) exhibitions still play a big part ...
29. Construction Cold Calling
business-and-work - Wed, 24 Jul 2013 09:37:05
Cold calling has never been an easy job or a job that many people get excited about; however it is a necessity certainly now as the recession kicks in.
Many construction firms are finding things difficult, their usual source of referrals has dried up and regular customers are placing projects on...
30. Marketing For Construction
business-and-work - Wed, 24 Jul 2013 09:35:38
The thing about construction companies is that they are not marketing specialists; they are construction companies.
As such construction companies are good at building things, organizing things and getting things set up. However they are not very good when it comes to sales and marketing.
31. Website Design For Legal Companies
business-and-work - Wed, 24 Jul 2013 09:33:50
Legal companies have to have websites in place; in fact any company in 2011 does need to have a website no matter what industry they are in.
The legal industry is one that is highly professional and well organised, and as a result impressions do count.
Around the UK there are well over 10,000 w...
32. Marketing For Solicitors
business-and-work - Wed, 24 Jul 2013 09:29:18
Solicitors deal with legal matters covering a wide range of issues practicing their services in British courts.
Solicitors are numerous in the UK and as such do use a lot of marketing services both for their daily business (websites and promotional literature) but also in marketing themselves to...
33. business to business telemarketing
business-and-work - Wed, 24 Jul 2013 09:28:05
If you are wanting to contact businesses then you would need to use a B2B telemarketing company.
There are two types of telemarketing company in the UK, B2B and B2C.
With business to business telemarketing this would involve contacting companies to market your services.
There are a range of re...
34. Healthcare Brochure Design
business-and-work - Wed, 24 Jul 2013 09:26:52
Healthcare companies are big supporters of brochures using them for sales and marketing.
There is however thousands and thousands of brochure designers around the UK but not that many that actually know the healthcare industry.
Knowledge of the healthcare industry is important in design as a br...
35. Pet Marketing
business-and-work - Wed, 24 Jul 2013 09:23:39
The pet industry in the UK is forever growing, with an estimated spend well into the billions, the market has boomed in recent years. Back in 2008 an estimated 4.3 billion was spent in the UK on pet purchases, pet accessories, pet training, pet products, pet clothing etc.
The UK certainly loves ...
36. Automotive Websites
business-and-work - Wed, 24 Jul 2013 09:17:49
The automotive industry in the UK has changed a lot in the last few decades. Becoming more a sales and service industry rather than a manufacturing base as it once was.
The reason is manufacturing costs; as prices have gone up in the UK and down overseas, automotive companies have moved to cheap...
37. Construction Sales
business-and-work - Wed, 24 Jul 2013 09:16:31
Sales in the construction industry have been slow in recent years due mainly to the UK recession and slow down in the housing market.
Due to the recession, there has been a halt in the investment in housing and property, the housing market has slumped which has had a knock on effect to the whole...
38. Healthcare PR
business-and-work - Wed, 24 Jul 2013 09:14:31
PR is a very effective marketing tool in the healthcare industry and one that many healthcare businesses make good use of.
PR is all about generating exposure through the media and many healthcare companies make good use of this.
However there are tens of thousands of companies within the UK he...
39. Commission Only Telemarketing
business-and-work - Wed, 24 Jul 2013 09:12:32
As the UK slips further and further into recession, more and more companies are feeling the effects and as a result; are looking for more guarantees with their marketing.
More and more companies are wanting telemarketing companies to take on commission only work instead of charging day rates/mon...
40. Insurance Marketing And Advertising
business-and-work - Wed, 24 Jul 2013 09:11:04
Insurance companies are plentiful in the UK, covering a wide range of areas including:
1/ Car Insurance
2/ Home Insurance
3/ Contents Insurance
4/ Phone Insurance
5/ Life Insurance
6/ Office Insurance (business)
7/ Pet Insurance
8/ Travel Insurance
9/ Dental & Medical Insurance
10/ Breakdown Ins...
41. Pharmaceuctical Marketing And Advertising
business-and-work - Wed, 24 Jul 2013 09:09:36
The UK pharmaceutical industry is very much linked to the global pharmaceutical sector.
The industry is huge with massive turnovers from major pharmaceutical firms employing 50,000 staff globally and turnovers that are into the billions.
Drug and medicine research is cloaked in secrecy with man...
42. Finding the right PR agency.
business-and-work - Wed, 24 Jul 2013 09:07:16
Around the UK there are hundreds, thousands of PR agencies. So how do you go about finding the right one to work with?
Typically when looking for a PR agency, companies are looking for the following criteria:
1/ The PR agency knows my sector/industry.
2/ The PR agency is local.
3/ The PR agency...
43. Marketing For Construction Companies
business-and-work - Wed, 24 Jul 2013 08:57:40
The construction industry has had a difficult period of boom and bust.
The industry at the moment is on its knees as the recession sets deeper into the economy, more construction firms are closing and many more are struggling. The boom of the early 2000's has gone and construction projects have ...
44. Estate Agent Marketing
business-and-work - Wed, 24 Jul 2013 08:55:44
Estate agents as with many companies in the construction and property sector have been feeling the effects of the downturn.
Despite the slight upturn in the housing sector it is still nowhere near where it was back in the boom of 2004 when estate agents were doing very well indeed.
All estate a...
45. Construction Telemarketing
business-and-work - Wed, 24 Jul 2013 08:54:23
Telemarketing is a service that many construction companies are using as a way to generate new enquiries and new business leads.
The construction sector currently is deep in recession and as work is scarce, construction companies need to use more proactive forms of marketing (such as telemarketi...
46. Outsourcing Marketing
business-and-work - Wed, 24 Jul 2013 08:52:54
During these difficult economic times, many businesses are looking at outsourcing their marketing and as such reducing their staff numbers.
Certainly with larger companies whereby surplus staff can bring costs soring it can be a real money saver. For example a major UK breakdown company has been...
47. Heathcare Marketing And Advertising
business-and-work - Wed, 24 Jul 2013 08:51:46
The healthcare industry in the UK is very large covering a wide range of businesses ranging from caring companies, health finance, health transport, supplies and dozens more.
The industry is under considerable strain as the nation grows and as the average person lives longer. Adding to which, th...
48. Healthcare Website Design
business-and-work - Wed, 24 Jul 2013 08:50:15
The healthcare sector in the UK has a myriad of different companies ranging from transport companies down to patient care.
More of less all healthcare companies have websites set up very often by designers that know and understand the healthcare market.
This is very important, as the website is ...
49. Legal PR
business-and-work - Wed, 24 Jul 2013 08:48:55
The legal sector has very specific needs when it comes to PR. Being based around often sensitive topics, the PR for legal companies does need to be handled with care and often subtlety
Around the UK there are hundreds of PR agencies and most do have a wide and varied knowledge of different indus...
50. UK Marketing Companies
business-and-work - Wed, 24 Jul 2013 08:45:30
The UK has a very wide variety of marketing companies and marketing experience. The creative skills around are quite incredible, with free advice and help available to all UK businesses.
The problem is however, in finding the right marketing company to work with. There are over 25,000 marketing ...
51. Engineering SEO
business-and-work - Wed, 24 Jul 2013 08:41:32
SEO is acclaimed by many marketing companies to be the best long term strategy for getting new business. This is certainly what many engineering companies around the UK need, however many need business now as opposed to business in 6 months or a year.
The engineering sector is struggling and has...
52. Advertising For Construction Companies
business-and-work - Wed, 24 Jul 2013 08:40:16
The construction industry tends to advertise business to business, so would only use quite specific forms of advertising.
TV advertising would not be used due to this being more of a consumer form of advertising. Although most people that watch TV do go to work, it is mostly consumer products th...
53. Corporate Events For Legal Companies
business-and-work - Wed, 24 Jul 2013 08:37:26
Even companies in the legal industry need to relax and take some time out.
Many legal companies find that making time for clocking off is hard; due to client commitments and workloads it can be hard to set time aside for events.
There are many legal companies that will organise events themselve...
54. Construction Graphic Design
business-and-work - Wed, 24 Jul 2013 08:35:40
Many construction businesses use graphic design for a wide range of reasons.
For some this could be for corporate information (such as brochures, leaflets and office stationery) and for others it could be for point of sale products (such as for an event or display information).
55. Chocolate Marketing
business-and-work - Wed, 24 Jul 2013 08:32:01
Confectionary companies are widespread in the UK ranging from top end stores such as 'Hotel Chocolat' and 'Thorntons' down to the sweets we will buy over the counter at our local newsagent.
The UK apparently is top of the world when it comes to having a sweet tooth (which means we buy the most s...
56. Marketing For Healthcare Companies
business-and-work - Wed, 24 Jul 2013 08:30:35
The healthcare industry in the UK is a very important sector, covering a wide range of products, services and support services.
Healthcare companies are different to medical companies (even though the healthcare and medical sector are often paired up); in that they look at the caring side of thi...
57. Marketing For Utilities Companies
business-and-work - Wed, 24 Jul 2013 08:29:11
There seems to be more and more utilities companies starting up in the UK and many price comparison sites to help customers in finding the cheapest utilities provider.
Utilities companies are marketing heavily to get to the top of their market and ensure that their company is the one that you, a...
58. Automotive PR
business-and-work - Wed, 24 Jul 2013 08:27:15
PR is acclaimed to be a very powerful and effective form of marketing and is used by many automotive companies to great success. This normally ties into advertising campaigns that are running; as the automotive industry does use a wide variety of advertising platforms.
The automotive industry as...
59. Marketing For Butchers
business-and-work - Wed, 24 Jul 2013 08:22:28
Many butchers are looking into marketing due to the pressures put on them from supermarkets chains many are looking at ways to create more customer loyalty and more interest their products.
Often butchers source locally and therefore there are the benefits of supporting the local community in us...
60. Graphic Design For Legal Companies
business-and-work - Wed, 24 Jul 2013 08:20:05
Graphic design is marketing service that many legal businesses make use of.
Popular areas of graphic design would be:
Brochure Design - mainly for company brochures, business overview and company leaflets/pamphlets.
Legal Document - Most legal companies will have designers produce legal docume...
business-and-work - Wed, 24 Jul 2013 08:19:20
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