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1. Using Fonts and Typography in Brochure Printing
The easiest way to ruin good brochure printing design is to use the wrong fonts. Typography is the art and science of using the different elements of fonts to increase readability and enhance the overall look and feel of words on a page. As it pertains to printing a brochure, the main elements of...
2. Five Unique Poster Printing Designs
Squidoo Community - Sat, 13 Sep 2014 00:12:59
Designing a marketing poster can be a daunting task, especially if you have created many of them and feel like you are out of ideas. To help you out, here are five ideas that you may not have considered in the past.
3. The Pros and Cons of Going to School for Graphic Design
Computers & Electronics - Fri, 12 Sep 2014 19:26:44
Not everyone has the time or money to attend a school for graphic design, and many consider it because they already have some talent in the field. While it's possible to put together a great-looking portfolio from work you've done without having attended an art school, it's also possible your gre...
4. poster design
How-To & Education - Fri, 12 Jun 2009 05:40:01
Posters are attention grabbers that have just enough information to pique the viewer's interest. To make poster printing as effective as possible, you will need to include the following elements.
5. Who Should You Turn to for Online Printing?
arts-and-design - Tue, 14 Jul 2009 21:16:08
You know what really gets on my nerves? Companies who lure in customers through seemingly amazing discounts and free services, but who are not able to follow through on the quality of their products or services. Recently, I've noticed that there are several online printing companies who are guilt...
6. 7 Steps to Creating a Poster Print Ad
Entertainment - Thu, 17 Jun 2010 07:57:36
Poster print ads are different from other marketing media in that they need to grab attention very quickly as people are walking by. They often need to be more informative than billboards, but should have less information than brochures or catalogs. Posters are larger than a magazine or newspaper...
7. Niche Marketing
arts-and-design - Tue, 08 Jun 2010 02:26:20
Niche marketing is simply marketing a product or service to a target group of customers that have a specific need for it. There are, however, many aspects to niche marketing that make it more complicated that can be summed up in a single sentence. But complications aside, the advantages of niche ...
8. Tips for Designing an Attractive Black and White Poster
business-and-work - Sat, 22 May 2010 01:22:03
Since color poster printing is so common now, you can actually make your poster stand out by creating it in black and white. Sometimes, you may be able to save money on printing in the process. With black and white design, though, you have to take extra care to make the image striking to make up ...
9. Tips for a Viable Logo
arts-and-design - Wed, 12 May 2010 08:07:16
Your logo is the face of your business. It brings to mind your company along with your service, products, and personality. Many people will see your logo in ads and on your business cards before they come into your store. So, your logo design is very important. Here are some tips for creating a g...
10. Ways to Test the Effectiveness of Your Brochures
business-and-work - Tue, 27 Apr 2010 05:21:05
Brochures help people get to know your brand, which encourages them to become customers. Not just any format for your brochure printing will work, though. Use these ideas to test the effectiveness of your brochure before and after distribution.
11. Applying the Rule of Balance to Your Brochures
arts-and-design - Fri, 23 Apr 2010 06:35:40
Designing a successful brochure for printing requires careful balance of various elements of design. A well planned application of the rule of balance is sure to result in visually appealing brochures, which in turn means your brochures will be read! Here are some tips to keep in mind as you appl...
12. Practical Layout Tips for your Booklet
arts-and-design - Fri, 26 Mar 2010 08:15:59
One of the most important aspects of booklet printing is readability. Even if your content provides the exact information that readers need, they will not take the time to read it if the layout is in chaos. Make sure your booklet gets read with an organized and attractive layout. Here are some ti...
13. Tips for Designing a Home Decor Catalog
arts-and-design - Wed, 17 Mar 2010 22:55:53
People love to look at home decor catalogs. They study the pages wishing their homes looked like those in the catalog, and often wishing turns into buying. Here are a few design elements to use that will help encourage customers to buy even more from your print catalog.
14. Reasons for Using Brochures in Your Business
arts-and-design - Fri, 05 Mar 2010 06:33:28
Print brochures are a relatively inexpensive and easy marketing tool. You would be remiss to over look the brochure and move on to another form of advertising. Here are some of the fabulous benefits you will get from print brochures.
15. Ideas for a Direct Mail Campaign
business-and-work - Tue, 23 Feb 2010 07:41:52
The whole idea of a direct mail campaign is to bring your company to the attention of people who are not necessarily looking for you. If they needed your type of business, they would have already looked through the yellow pages or run a search online. Most of the people you target with mailing se...
16. 3 Steps for Effective Poster Advertising
business-and-work - Fri, 19 Feb 2010 06:59:58
A poster can be a great marketing tool if you design it well and put it in a strategic location. Poster printing grabs people's attention and make them want to act. Think about how many movies you have seen because of the great movie poster you saw. With this in mind, here are three steps that wi...
17. Networking Tips from One Business Girl to the Next
arts-and-design - Tue, 16 Feb 2010 05:27:03
One of the greatest strengths we have as women is the ability to relate to others. We create a bond with other women in a single conversation. We share common struggles and encourage one another through them. Learn to use these strengths in social networking. When women enter into what used to be...
18. 6 Tips for Making Business Cards Like the Pros
How-To & Education - Fri, 12 Feb 2010 05:58:06
Your business card is very important because for many people it will be the first impression they have of your business. For that reason, everything you put on your card is important, and the quality of your card will reflect on the quality of your business in people's minds. Here are some tips f...
19. Basic Business Card Marketing
arts-and-design - Fri, 05 Feb 2010 02:50:34
Business cards are the most basic form of print advertising in which your business can invest. As such, you need to know some basic business card marketing principles so you can be sure your business cards are working for you to the best of their ability. Whether you design the business cards you...
20. Which Brochure Size Is For Your Business?
How-To & Education - Sat, 30 Jan 2010 04:58:50
Brochures are often the centerpiece of print advertising campaigns. Brochure printing offers your business the unique opportunity to paint a complete picture about a product, service, or even the history of your company. If you cannot do a sales presentation face-to-face, then brochures are your ...
21. Using Product Placement to Get Noticed
business-and-work - Wed, 20 Jan 2010 05:38:44
If your customer never opens your catalog, regardless of whether or not they keep it around, then your catalog printing efforts have been wasted. Customers never open catalogs for number of reasons. One of the most often cited reasons for not reaching for a catalog is that the customer did not kn...
22. Dont Cheat with Cheaply Made Brochures
business-and-work - Fri, 08 Jan 2010 05:10:28
An all too common issue that occurs with a brochure printing marketing campaign is that a majority of the budget was spent on design and development. When it comes time to actually begin the brochure printing process, a temptation to cut corners emerges. With all your might, resist the urge to ch...
23. How to Design a Tri-fold Business Card
business-and-work - Tue, 05 Jan 2010 23:08:27
Traditional business cards give clients your very basic information without going into depth about your business, but are easy to carry with you at all times. In contrast, in brochure printing you have ample space to inform customers of your business ideals and benefits but are not as transportab...
24. Creating Awareness for Your Nonprofit with Postcards
How-To & Education - Wed, 30 Dec 2009 06:32:05
Sending postcards is an inexpensive way to send messages to donors or prospective donors. Postcards are also very effective because their message jumps off the page as soon as the recipient sees them. And since postcard printing is inexpensive, you can afford to send several every year to keep pe...
25. 3 Simple Steps to Great Business Cards
nonprofits - Wed, 23 Dec 2009 06:58:43
Business cards are often the first impression people get of your business, and you will want to make the best impression possible by creating professional business cards. Well-designed cards help with appeal, but be sure to also give them a reason why they should contact you and make it easy to d...
26. The Nitty-Gritty of Catalog Design
hobbies-games-toys - Tue, 15 Dec 2009 23:44:10
Catalogs are a great way to sell your products. Many people prefer browsing through the pages from the comfort of their own home, rather than fighting the crowds in your store, especially during the holidays. If you have never before been involved in catalog printing or simply need a refresher co...
27. Guidelines for Handing Out Business Cards
squidoo-community - Wed, 09 Dec 2009 05:16:35
Business cards provide a first impression that you hope sticks around for a while and that should be a positive representation of you and your business. Make sure that your business card printing order accomplish both of these goals by remembering a few simple guidelines when handing them out.
28. Interesting Poster Design Ideas for Business or Personal Use
business-and-work - Sat, 05 Dec 2009 07:00:21
Help your customers or friends and family personalize their space whether at home or at the office with interesting posters you can give away as gifts. Not only do these poster make great conversation pieces for clients or for family and friends but also give them a little bit of you. With post...
29. Effective Marketing Copy: The Secret to Powerful Brochures
computers-and-electronics - Wed, 02 Dec 2009 07:03:08
Effective marketing copy gets people excited about using your products and services, and, even better, moves them to action. Writing material that makes people want to do business with you is not difficult; you just need to use a few simple techniques.
30. online business card printing
How-To & Education - Wed, 25 Nov 2009 06:06:37
Online business card printing is a great idea for your business because not only will you end up with high quality business cards, but it is very cost effective as well. Also, when you print cards through an online company, you get a lot more options than when you do it yourself.
31. Making Your Own Business Cards
computers-and-electronics - Wed, 18 Nov 2009 07:27:40
Business cards are an important part of making a connection with potential clients. Most people can not even remember the name of a person they just met. If you want people to remember you and actually give you a call, you need a business card to hand out. These tricks will help you to create and...
32. Branding in Brochures
computers-and-electronics - Tue, 10 Nov 2009 06:35:33
Brochures help to build your brand because they let people know more about your business than most marketing media. Newspaper ads and radio commercials are short blurbs that help people to know your company exists and what it does. But brochure printing allow you to tell people what your compan...
33. How to Improve the Appearance of Your Catalog
business-and-work - Fri, 06 Nov 2009 07:14:16
As a small business or a business new to the market, your budget may not include a professional designer for your print catalog. Even if a professional designer is within your budget, how do you know if they are creating a catalog that will sell? Here are a few tips on how to improve the appea...
34. Pros and Cons of Mailing Labels and Custom Envelopes
How-To & Education - Tue, 27 Oct 2009 00:11:25
Since mailing labels cost a lot less than custom envelopes, you might think it's best to just use the labels, but there are several positives and negatives about each to consider first.
35. Choosing a Subject for Your Business Calendar
business-and-work - Fri, 23 Oct 2009 07:13:02
Calendars are great for promoting your business because they can be a gift and advertisement at the same time. Also, people look at calendars everyday, so, if you put your logo on every page, your business will be at the front of people's minds. Pocket calendars and desk calendars tend to be used...
36. Ways To Design and Organize Your Catalogs
business-and-work - Mon, 12 Oct 2009 07:11:55
When organizing products in your print catalog, it's best to choose what will be the most convenient to the customer while increasing revenue per order. Tips such as color coded sections or just color coded page tabs can help the reader to find what they are looking for. Indexes and table of cont...
37. How to Turn Your Brochure into a Selling Machine
How-To & Education - Mon, 12 Oct 2009 06:09:31
Brochures are excellent for advertising. A brochure can reflect the projects you have been working on recently letting customers know about the opportunities you can offer to them. Brochure printing works together with posters, business cards, etc, to perk interest in your business in customers b...
38. 10 Reasons to Use Door Hangers
How-To & Education - Wed, 30 Sep 2009 08:18:45
Door hangers are a great way to make a personal connection with potential customers because they have to be hand delivered. Even if you don't actually see the people you leave the door hanger with, they know your business is probably nearby, and this may make them more likely to use your company.
39. Color Tips for a Better Poster Design
business-and-work - Tue, 22 Sep 2009 06:26:16
Color can make or break a poster. It's the colors that first attract people and draw them in to read what your poster says, so try some of the following tips to use color with impact and creativity.
40. 4 Elements of a Successful Promotional Calendar
arts-and-design - Tue, 15 Sep 2009 00:41:41
Promotional calendars are one of the most popular of printed promotional materials for customers and designers alike. Printed promotional calendars are fun and imaginative giving designers added creative latitude and giving customers a reason to keep them, which is most important. Here are four m...
41. Design a Unique Brochure on a Tight Budget
business-and-work - Wed, 02 Sep 2009 07:42:52
Designing a unique brochure printing project on a tight budget can be fun and effective way to express your message. Be unusual! This will attract much more attention than the average brochure. Try using unusual colors, fonts, and characters. Another idea is to use mismatched print or purposely o...
42. How to Make Your Product Photographs Look Amazing
How-To & Education - Wed, 26 Aug 2009 07:57:47
In catalog printing, photos are just as important if not more so than the copy. Consumers like to see what they are purchasing, and this is especially important when purchasing from catalogs. Having great product photographs is absolutely essential to the success of your catalog so that customers...
43. How To Keep Your Design Clients
computers-and-electronics - Wed, 12 Aug 2009 08:05:41
The secret to keeping clients is to provide excellent customer service and to do exceptional work. A big part of good service is providing great design products for clients. If you do a great job, clients will want to use you again, unless they have an unpleasant experience dealing with you. Trea...
44. How To Check Your Design For Proper Alignment
How-To & Education - Sun, 02 Aug 2009 00:11:40
Alignment is one of the most important principles in creating attractive, easy to read pages. Most readers take alignment for granted and only notice if something is out of line in their catalog or brochure printing. There are several different types of alignment to choose from depending on the o...
45. Powerful Terms for Print Advertising
hobbies-games-toys - Mon, 27 Jul 2009 05:51:35
Whether you're printing business cards, brochures, flyers, or posters you should be aware of key terms that trigger consumers. These terms have powerful meaning in today's culture and can attract media to your print advertising.
You can overdo the use of these terms, so you should choose careful...
46. 10 Ways To Effectively Brand Your Business
business-and-work - Fri, 24 Jul 2009 04:08:49
Even if you have a small business, branding is essential. But branding doesn't mean that you create some designs for brochures, business cards and poster printing that look the same. Basically, branding is the reputation your business has with the public -- be it the local public or worldwide -- ...
47. 3 Ways To Tell If Your Brochure Deserves To Be Kept Out of the Trash
business-and-work - Wed, 22 Jul 2009 06:14:57
There is no need to bother printing brochures if they will all just get thrown in the garbage, so it's important to make your customers want to read your brochure, not throw it away. Your brochure should look professional and interesting, it should appeal to the emotions and create interest, and ...
48. Cool and Budget-Friendly Ways To Promote Your Local Business
How-To & Education - Tue, 14 Jul 2009 05:29:02
Promoting your business basically means getting your name out there so people will think of you when they need a type of service or product. Then it's up to you to do an exceptional job so you keep your customers and get free word of mouth advertisement when they tell their friends how wonderful ...
49. Catalog Design Trick and Treats
How-To & Education - Wed, 08 Jul 2009 00:34:02
A poorly laid out catalog, or one of low quality, will not get the sales that an attractive catalog, easy to use catalog will. It's worth investing some time and money in creating the best printed catalog to represent your products. Not only will it increase sales, but the quality of your printed...
50. How Ordering Online Is Not As Scary As You Think
hobbies-games-toys - Sun, 05 Jul 2009 01:04:50
If you've never ordered online before, the thought of doing so for the first time may be intimidating, especially with something as important as your printing needs. Online printing services have been available for years now, use high quality materials and printing presses, and continually work t...
51. How To Apply the Principles of Design on Your Print Materials
computers-and-electronics - Wed, 10 Jun 2009 00:48:16
Do you want to take that next poster or brochure printing job from good to great? Review your next document with these following few principles in mind. Using these considerations below, create a checklist for powerful and impressive print materials.
52. How to Keep a Lean Marketing Campaign
How-To & Education - Fri, 29 May 2009 23:40:25
No matter what state the economy is in, maintaining a lean marketing campaign is wise for any business simply because a higher return on investment is possible. If you need to cut your marketing budget, or simply want to cut the fat from your marketing campaign, then following the steps below wil...
53. 5 Ways You Can Go Green With Your Catalog Design
business-and-work - Tue, 19 May 2009 06:34:05
More eco-friendly materials are available now. With the new technology you can make your catalog better for the environment. By going green with your catalog you will appeal to a larger group of consumers. It will give you an advantage with the environmentally conscious groups. Not only that, you...
54. How To Promote Your Business Through a Recession
healthy-living - Fri, 15 May 2009 22:52:39
One of the worst decisions that your business can make it to stop promoting your business during a time of recession. It can be a fatal move for your company because of the fact that major businesses continue, even grow, their advertising efforts during a recession. When business is slow, continu...
55. Top 5 Rules in Designing Brochures
business-and-work - Fri, 15 May 2009 18:40:56
Brochures are a great way to advertise your business without spending too much money. They don't cost a lot because they are easy to print and use only a sheet of paper. Because you have little space to work with, you much use it wisely. Here are 5 rules to follow when designing your brochures fo...
56. How To Design the Perfect Corporate Identity Package
How-To & Education - Sat, 09 May 2009 06:52:23
A corporate identity is the "persona" of a corporation, according to Wikipedia. Generally the corporate identity, or corporate image, is communicated to the public by way of branding and trademarks.
Corporate identity includes logos, corporate titles, trademarks and slogans. McDonald's trademark...
57. The 5 Things You Should Check To Make Sure Your File is Print Ready
hobbies-games-toys - Fri, 01 May 2009 22:14:53
Sending your files to a commercial printer can sometimes be a pain if you don't know what to check for when preparing files. Some might think that an appealing design visible through the monitor is all the reassurance you need for a successful poster printing or brochure printing order online--on...
58. How To Get The Right Kind of Attention with Your Posters
computers-and-electronics - Wed, 29 Apr 2009 18:55:45
How many times have you gone by a hideously designed poster and thought "There's no way I'm buying what they're selling with that kind of poster?" The way you design a poster not only clues people into the product, service or event you're promoting, but also into the kind of company or individual...
59. What You Need to Know In Making Catalogs
How-To & Education - Fri, 24 Apr 2009 21:56:08
Catalogs are one of the most complicated advertising tools available for businesses, but also one of the most lucrative. Mailing a catalog periodically to customers allows you to control how often they see your products. Most of your time spent in designing a catalog goes into writing the copy, g...
60. PrintPlace.com: The Best Printingcompany Ever
How-To & Education - Thu, 23 Apr 2009 06:20:15
PrintPlace specializes in high quality, fast turnarounds, full color printing. Backed by a proprietary automated ordering system with end-to-end manufacturing and shipping integration, the resulting efficiencies have allowed us to offer exceptional value to our expanding customer base.
We offer ...
61. Techniques for a Business Card Makeover
arts-and-design - Wed, 15 Apr 2009 21:26:47
Maybe you are one of the special few people who actually use all 1000 of those business cards you ordered and it's time for a new design. Maybe your contact information changed recently and it's time for an update. Then there's the rest of us who just need a new, fresh look.
62. Nurturing Business Relationships through Print Advertising
How-To & Education - Mon, 13 Apr 2009 22:10:33
Many small businesses make the mistake of burning through an advertising campaign, seeing great results, and then not following up. Business relationships must be nurtured. Trust is something that is built up over time. Just as important, building up business from the current customers is far les...
63. The Colors To Use When Marketing To A Male Demographic
business-and-work - Mon, 13 Apr 2009 22:07:08
Targeting your design for your audience is the best way to insure good results, and color is one of the main factors in the visual appeal of a design. Choosing the right colors for men, especially, can be tough. Many of the same colors that appeal to women also appeal to men. In a review of color...
64. Desktop Publishing for Beginners
business-and-work - Mon, 25 May 2009 09:37:25
Desktop publishing refers to the process of laying out, or designing, a document, ranging from a poster to a brochure to a catalog. Whether you want to lay out a trade show sign or a 64-page catalog, these basics apply.
65. 5 Things To Remember When Writing Text for Your Catalogs
computers-and-electronics - Sat, 02 May 2009 03:15:12
It's not easy writing for catalogs. One half of you wants to create a great literary piece but the other half requires brief and concise material with great marketing tone. So how do you balance between the two? Just how exactly do you write content for catalogs? Before you wrack your brains out ...
66. 9 Things To Remember When Writing Text for Brochures
How-To & Education - Thu, 23 Apr 2009 23:03:41
When it comes to writing brochures, there are certain techniques that need to be implemented to ensure that readers will stay engaged in the text and will be motivated to keep reading to the end. Once you start writing, it can be easy to get on a roll with words flowing freely and forget crucial ...
How-To & Education - Thu, 23 Apr 2009 06:34:53
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